Pantone, LLC, has introduced Pantone Metallics for Graphic and Packaging Design, a collection of metallic spot colors intended for use on printed products, packaging, branding and other collateral. This addition to the Pantone Graphics System enables designers, brands and printers to specify and produce luxurious, dazzling colors in a more versatile and cost-effective way when compared to other commonly used metallic applications for print.
The new Pantone Metallics combines the prior premium and regular metallic publications into one collection and includes a new Rose Gold base ink and 53 other new colors. The full selection features 655 metallic shades that are globally available off-the-shelf and designed to enhance projects.
“With their sheen and sparkle, metallic shades instantly capture and captivate the eye, adding visual texture and differentiation from surrounding products on-shelf,” says Laurie Pressman, vice president, Pantone Color Institute. “Entranced by luminosity, iridescence and holographic effects, our love for metallic and pearlescent finishes continues to build, particularly in packaging design. To address this growing trend, our new metallic palette for print encompasses a range of core metal shades including cool and chic silvers, lustrous golds, earthy bronzes as well as a wide variety of colored metal tones that take their cue from fashion and lifestyle, including vivid reds, bold pinks, minty greens, watery teals and warming corals.”
The 54 new shades were inspired by the Pantone Metallic Shimmers, recently added to the Pantone Fashion, Home + Interiors System. For designers and suppliers working across materials, this alignment helps ensure that print and packaging colors can be more easily matched to products created in other materials and substrates including textiles, plastics, paint and more.
As the latest update to the Pantone Graphics color system, Pantone Metallics are intended to complement the existing elements of the system and are available in two physical formats—the Metallics Coated Guide, used for color specification and communication, it is a portable fan deck including color numbers and ink formulations, and the Metallic Chips Coated Book, for palette development, color specification and communication, and production reference, it is a single-volume, three-ring binder. In addition, all 655 metallic colors for print are available digitally for accessibility and viewing in design software and on-screen applications. Further, brands and their software and systems providers can license the color identities and then specifying into their style guides and designs.