BELLA+CANVAS announced today that Norm Hullinger will join the company as its Chief Operating Officer. Most recently, Mr. Hullinger was CEO at alphabroder, one of the largest wholesale apparel distributors in the promotional products industry, a role he held since 2012. Prior to becoming CEO, Norm served as alphabroder’s COO for ten years, following a diverse career which included executive roles at both technology and retail companies.

BELLA+CANVAS has enjoyed significant growth in recent years, requiring major investments to expand its global operating infrastructure. In the past twelve months alone, the company added operations in five countries, expanded its Los Angeles cutting facility (the largest of its kind in the world), and added a 750,000 square foot distribution center on the East Coast of the U.S to support its wholesale distribution partners.

Chris Blakeslee, BELLA+CANVAS’ President commented, “The growth of our business necessitated the creation of the COO role, and for us the choice was simple. I personally had the privilege to work closely with Norm for several years at alphabroder and witnessed his leadership, professionalism, and drive for results. It’s now my pleasure to welcome him, on behalf of the entire BELLA+CANVAS team, to join our company, where he’ll lead our pursuit for operational excellence and unparalleled service that exceeds our customers’ expectations.”

Norm Hullinger added, “My relationship with BELLA+CANVAS goes back nearly fifteen years, and I’ve admired what the company and team has accomplished both as a partner, and as an industry disruptor. I’m excited to now lead the efforts which will solidify the company’s infrastructure as it becomes the largest basics brand in the industry.”