Promo 101 is an exciting new online educational series that is ideal for anyone new to the promotional products industry.
Whether you’re expanding your business offering, starting a new chapter in your professional life or you have new staff, Promo 101 delivers basic industry training. And, best of all the content is free for PPAS members*!
*Promo 101 Content is Free for Members. Non-Members can purchase the series for $25 for their company by emailing cassondraf@ppasw.com.
- Entry-level promotional products learning opportunity
- Structured content supports the onboarding, retention, and success of your new hires
- Micro-learning segments delivered in 10-15 minute sessions
- Organized content provides a progressive learning experience
- Recorded sessions provide flexible viewing and reviewing
- Reference materials are included
Upcoming Promo 101 Sessions:
June 14 | The ABC’s of Art File Formats- .ai .eps .pdf
Presented by: Lee Giles
Hi-res, low-res, vector, raster – the quality and compatibility of art is a hurdle every promo person has had to learn (at least a little bit about). This session will provide the layman’s overview of art file formats, differences between raster and vector art and why the right art is critical to a beautiful outcome.
On-Demand Promo 101 Sessions:
Promotional Products for Newbies*
Presented by: Carol Gauger, MAS, ETS Express
Participants will gain an understanding of how valuable learning industry terminology can be for success in their positions, professional industry growth, being a stronger contributor to their employer, and overall satisfaction in their day-to-day tasks.
*An expansive industry glossary will be provided to all participants after completion of the session.
View Members Only Content Here
Yin/Yang – The Fine Balance of Industry Relationships
Presented by: Mikhael Reed, Eskimo Joe Promotional Products
Participants will learn about the different professional industry roles. This session will delve into the positive and collaborative nature that each of these roles plays in the dynamic promotional products industry. Learning how others can be a resource to mutual success is icing on the cake.
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Industry Decoding – What is this Alphabet Soup?
Presented by: Sarah Unruh, Sock 101
Learning discount codes and margin calculations can be key to delivering accurate and profitable orders and ultimately success on the job. In this session standardized industry price codes will be explored. Participants will gain an understanding of how costing, margin, and profitability go hand-in-hand.
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Beyond Google - How to Find Product?
Presented by: Kaitlyn Urenda, Perfect Promotions
There are well-known industry tools available for product search and most come at a price, but clients don’t always ask for mainstream promotional products. As consumer trends continue to influence what products are in demand, how to source and decorate them continues to be a challenge. This session will provide a high-level overview of common tools and offer suggestions on other sources that have potential.
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It’s not Monet but… Decorating for Newbies
Presented by: Carol Gauger, MAS
This session will give a high-level overview of mainstream decoration methods and the benefits and challenges each present. Participants will walk away with a better understanding on the power of decoration to deliver more than just a logo. Decoration has the ability to deliver a “brand.”
View Members Only Content Here
Just the Facts Jack… Liability, Product Safety, Shipping, Claims and Regulatory
Presented by: Amy Mazur
Customers ask and sometimes need more than the price and presentation. Product liability, safety, shipping demands and more can play a huge part in providing service to your customers. In this session participants will learn a little about a lot of compliance and regulatory issues and how to find the details that can impact successful delivery of a promotional order.