PCNA announced today that Bill Peterson has joined the company as Vice President of Sales. With more than 30 years of sales experience, Peterson comes to the promotional products supplier from Direct Sourcing Solutions, where he was Vice President of Sales and Chief Revenue Officer, overseeing sales in both North America and the European Union.

“We are thrilled to add Bill to our team,” said Holly Brown, Chief Revenue Officer. “With his customer-centric approach, Bill is laser focused on making things easier and delivering real value for our distributor partners. He’s an outstanding leader whose experience and expertise will be an immense benefit to both our organization and the customers we serve.”

Having spent much of his career with Staples, Peterson brings a long track record of success to PCNA, leading new business development and account management in the United States and Canada. He takes over as Vice President of Sales for David Grobisen, who spent 16 years with PCNA.