alphabroder | Prime Line, leading supplier of branded apparel, accessories, and hard goods in North America, is pleased to announce the launch of its, “Green Team Initiative.” After 15 months of working closely with the supplier community and within its facilities, the initiative is taking root. The company journeys down a new path with the ultimate goal of creating an environmental, social and governance corporate platform that is both meaningful and measurable.

“Sustainable practices are as important today as product safety, fair labor & supply chain safety were ten years ago. Our industry invests considerable resources to maintain & verify product & supply chain safety and socially responsible supply chain practices. In 2020 alphabroder | Prime Line allocated additional resources to examine our sustainability protocols and establish a Corporate “Green Team” initiative. The “Green Team” is a dedicated cross-functional team passionate about all things sustainable.” Says Andrea Routzahn, Chief Merchant, alphabroder | Prime Line.

Education and awareness are key components of alphabroder | Prime Line’s sustainability efforts. With that in mind, they have created a 3-factor method for validating the products in their assortment with accurate & verifiable global sustainable components, sustainable manufacturing practices and a responsible mindset.

The initiative has kicked off and is now live on alphabroder.com and alphabroder.ca and where you’ll find search filters that allow you to explore by product category; by brand; or all products.

1. Styles with Sustainable Materials contain all or a portion of verified sustainable fibers or materials. View US Products Here View Canadian Products Here

2. Styles with Sustainable Manufacturing have been validated across a wide range of fabric and product manufacturing practices validated by globally recognized organization. View US Products Here View Canadian Products Here

3. Styles with Responsible Mindset are from brands with social and sustainable ‘give-back’ policies directly linked to the products sold in the industry. It also recognizes products designed specifically to reduce use of disposable products, products designed to be easily recycled and products designed to reduce packaging waste. View US Products Here View Canadian Products Here

Additionally, the launch includes enhanced product fabric and features information added to the appropriate product descriptions.

Customers can look forward to a robust ESG microsite that illustrates alphabroder | Prime Line’s ever-evolving commitment to being a corporate leader. Their Corporate Core Values serve as the guiding principles to approach Sustainability, as well as Diversity, Equity, and Inclusion (DEI) initiatives. The future microsite will feature the celebration and contributions of employees, along with an unwavering attention to sustainable products/practices, rising to exceed the expectations of today’s climate.