Vantage Apparel (PPAI 113235, Platinum) – the No. 12 supplier in the PPAI 100 – has announced a strategic partnership with Starline (PPAI 112719, Gold) – the No. 15 supplier in the PPAI 100 – to significantly expand the product offering available through Vantage’s webstores.

• The partnership will provide distributors with access to a diverse range of single-piece, on-demand branded products, such as apparel, bags, coolers, Bluetooth speakers, flashlights and drinkware, including Stanley products.

Rob Watson, CEO of Vantage Apparel, says the collaboration with Starline marks a significant milestone for the New Jersey-based firm.

• Both Vantage Apparel and Starline earned 2024 PPAI 100 High Marks for Innovation.

‘One-Stop Solution’

• The platform boasts a range of features, including pop-up shops, points programs, budget allocations, powerful reporting and order approvals.

“Vantage is known industry wide for its creative and innovative decoration capabilities, combined with first-class apparel,” says Brian Porter, chief revenue officer at Starline. “This works so well with our award-winning digital Tru Color decorating and best-in-class product quality that the synergy was a natural fit. We’re beyond thrilled to expand our ‘On Demand’ capabilities and combine those in a one-stop solution for both apparel and hard goods.”

“By integrating Starline’s high-quality hard goods into our platform, we’re not only broadening our product range, but also enhancing the value we provide to our distributors and their customers,” Watson says. “This partnership exemplifies our commitment to innovation, integration and excellence in the promotional products industry.”

The partnership comes on the heels of Vantage launching its new webstore platform, which includes PCI and SOC2 compliance measures, ensuring the “highest standards” of data protection and privacy for users.

Vantage’s collaboration with Starline allows distributors to incorporate a curated selection of both apparel and hard goods into their webstore, providing real-time inventory and enhanced ordering capabilities for all products.

“Each product in Starline’s on-demand lineup offers the same single-piece, decorated option that our customers have grown to love and expect from Vantage,” says Chris Alfano, chief digital officer at Vantage Apparel.

Written by: John Corrigan

Published with Permission from PPAI