Chocolate Inn | Lanco (ASI: 44900; PPAI: 111662) has made the ASI Top 40 Supplier list, one of the promotional products industry’s highest honors. This is an exclusive ranking of distributors with the most revenue in the ad specialty market hosted by ASI (Advertising Specialty Institute)’s Counselor Magazine.

This is the third year that Chocolate Inn | Lanco has made and climbed the Top 40 Supplier list. For 2019, the company jumped up four spots in the ranking to 25th.

“We are honored to receive this top industry distinction for the third year in a row,” said Lance Stier, Chairman and CEO of Chocolate Inn | Lanco. “A main initiative that has contributed to Chocolate Inn | Lanco’s continued success is having a pulse on the needs of the industry and nimbly adapting our offerings and capabilities to meet them. We hope to continue the tradition into 2020.”

“Chocolate Inn | Lanco’s growth continues to be a team effort, and to be recognized for that success by such a prestigious organization is a testament to our company,” said David Miller president of Chocolate Inn | Lanco. “What we do and what we offer might continue to change, but one thing will always stay the same — and that is our dedication to our customers.”

Some of the company’s top 2019 initiatives that led to success include an exclusive partnership with Mars to represent the My M&M’s B2B product line to the professional products industry, as well as the launch of a standalone brand and website offering apparel decoration and design services to distributors. These are in addition to continued growth of Chocolate Inn | Lanco’s Get A.H.E.A.D. categories – Apparel, Health & Beauty, Edibles, Accessories. This vast range covers 85% of the industry’s popular purchases, positioning Chocolate Inn | Lanco as a destination for promotional needs. As a result of these activities, Chocolate Inn | Lanco experienced a 10% sales increase.