Supplier alphabroder (PPAI 156993, S16) has unveiled TM Studios, a virtual content hub that provides distributors with collateral organized by market and theme, and designed to be easily downloadable and customizable. TM Studios consists of three distinct sections: The Virtual Content Library, What’s New and Digital Lookbooks. For a need-it-now solution, the Virtual Content Library contains flyers, inspiration boards and emails that can be branded with a company logo and contact information. What’s New showcases new product launches and collateral that keep customers on-point with industry trends. The Digital Lookbooks utilize imagery and modern layouts to create a lasting impression with customers.
“TM Studios was conceptualized as more than a value-add but as a solution for our customers,” says Jessica Justh, trade marketing manager at alphabroder. “We know that not everyone has a marketing department, we developed these pieces so they won’t have to.”
