Scarborough Specialties, a staple in the Lubbock, TX community for the past 30+ years, is proud to announce a significant rebranding initiative as it prepares to expand its operations to a national scale. The company will now operate under the name Brandability. This strategic move marks a new chapter in the company's history, building on its long-standing tradition of excellence and customer satisfaction.

Since its inception in 1992, Scarborough Specialties has been at the forefront of the promotional products industry, providing branded solutions to the local community. The company's commitment to quality, combined with its innovative approach, has cemented its reputation as a trusted and reliable promotional products distributor. Scarborough Specialties started in Lubbock, TX and has gradually expanded across Texas, where it now has offices in seven cities across the state.

As Scarborough Specialties embarks on this exciting journey, it unveils a new brand identity that reflects its growth and evolution. The rebranding includes a refreshed logo, an updated website, and a revamped marketing strategy aimed at reaching a broader audience while maintaining the core values that have been instrumental to its success.

"My mom started this business over 30 years ago with a focus on serving one community with a commitment to hospitality and excellence,” said Stan Scarborough, who currently serves on the Board of Directors. “Our rebranding is not just a change in logo or colors. It's a reflection of our commitment to evolve and grow while staying true to the principles that have guided us for three decades.”

The national expansion plan began earlier this year as Scarborough Specialties established a presence in Missouri and Oklahoma. Scarborough Specialties intends to continue this plan by opening new locations across the country, enhancing online services, and introducing new products/services tailored to a diverse national clientele. The company is excited to bring its unique combination of in-house decoration and design and dedicated salesforce exceeding 40 members to new markets, offering the same level of quality and customer service that has made it a beloved brand across Texas.

Scarborough Specialties' journey is a testament to the power of local businesses to make a national impact. As it steps into this new era, the company looks forward to building new relationships and continuing to serve its customers with the same dedication and passion that has defined its legacy.

For more information about Scarborough Specialties and its rebranding to Brandability, please visit www.brandability.com.