Leed’s (PPAI 112361) has entered into an exclusive partnership with FinalStraw, a manufacturer of collapsible, reusable straws, to bring the brand to the promotional products industry.

“Leed’s is an industry leader who understands the importance of corporate social responsibility, so our partnership with them felt very natural,” says Emma Cohen, CEO and co-founder of FinalStraw. “FinalStraw was started in response to the devastating impact that plastic pollution has on our environment. By selling in the promotional products channel, we hope to get more reusable straws into more people’s hands in an effort to reduce plastic pollution.”

Leed’s will carry FinalStraw, which includes a collapsible re-usable straw, squeegee to clean and a small case for both items to fit in, beginning this month. It will be available with multi-color decoration and will qualify for next day turn with SureShip.

“FinalStraw has a strong understanding of the promotional products market,” says Heather Smartt, global category director at PCNA. “Now more than ever, there’s demand for non-disposable items and we are fortunate that, as a company, we are able to bring these types of items to our industry in an effort to provide consumers with the brands and items they want.”