News

Supplier HPG has formed a new, exclusive partnership with Master & Dynamic, a New York City-based maker of premium personal audio goods. HPG will offer promo-industry access to the award‐winning luxury retail brand under the HPG Exclusive line. Master & Dynamic headphones and earphones will be available from HPG Exclusive at one‐piece minimums with 48‐hour delivery times, and every order will include an optional gift message.

Master & Dynamic is a premium audio brand with professional-grade headphones backed by quality materials and design. Founder Jonathan Levine was first drawn to headphones after building a recording studio in his office to support his shared passion with his music-obsessed son, Robert, an emerging DJ/music producer. Levine is a serial consumer products entrepreneur and while touring colleges with his son, came across a pair of WWII aviator headphones in a museum, and could not help but notice how elegant and timeless they looked. The brand launched a small earphone and headphone collection in 2014 and has continued to grow, collaborating with luxury brands including Paris Saint‐Germain, Automobili Lamborghini, The Rolling Stones, Away and BAPE, while expanding its core product offerings along the way.

A supporter of the local creative community, Master & Dynamic is also a longtime sponsor of the arts program at the Harlem Village Academies, a public charter school network in Harlem.

“As a consumer, I’ve been a fan of Master & Dynamic for years and I honestly couldn’t be happier to bring them into the promo industry,” says HPG’s Chief Development Officer Jason Lucash. “Master & Dynamic is a true niche brand with incredibly high standards that raise the bar for everyone; there’s a huge difference between mass‐market specialty headphones and what you’ll find from Master & Dynamic. When you put on a pair of their headphones, you can hear the difference in audio engineering immediately—it’s amazing.”

Vantage Apparel (PPAI 113235, S10), based in Avenel, New Jersey, has acquired full-service European corporate apparel supplier Lynka, headquartered in Krakow, Poland. The acquisition makes Vantage the largest global supplier and decorator of corporate apparel, offering decoration services worldwide, according to a news release. Known for its multi-brand wholesale apparel and merchandise, Lynka will also inventory Vantage’s core product assortment; making way for global uniform programs which have been growing markets for the two companies over the past five years. 

“Our partnership with Lynka will allow distributors with global customers to achieve consistency in both top-quality apparel and decoration that have been a pinnacle of achievement for both companies through the years,” says Ira Neaman, MAS, CEO of Vantage Apparel. “I’m proud to bring Vantage’s reputation in superior decoration and back-office technology services to the world stage.”

Lynka’s leadership will remain intact with founder and shareholder John Lynch, a New Jersey native, at the helm as president. He will lead the more than 250-member team in Poland, which services customers across 25 countries in Europe including the UK, France, Germany, Scandinavia, and Central and Eastern Europe.

“I have personally known Vantage for well over a decade,” says Lynch. “Whenever we shared war stories over the years, Ira and I always agreed that Vantage and Lynka are remarkably similar companies—our unique one-stop-shop solution, our top-notch decoration, and in particular, our approach to business including our core values. I can’t imagine a better partner than Vantage for the future.“

Like Vantage, Lynka is known for its award-winning embellishment, having won more awards for decoration than any other European apparel company. It is one of the very few WRAP- (Worldwide Responsible Accredited Production) certified apparel manufacturers in Europe, ensuring safe, compliant and environmentally-friendly practices.

PCNA announced today that Bill Peterson has joined the company as Vice President of Sales. With more than 30 years of sales experience, Peterson comes to the promotional products supplier from Direct Sourcing Solutions, where he was Vice President of Sales and Chief Revenue Officer, overseeing sales in both North America and the European Union.

“We are thrilled to add Bill to our team,” said Holly Brown, Chief Revenue Officer. “With his customer-centric approach, Bill is laser focused on making things easier and delivering real value for our distributor partners. He’s an outstanding leader whose experience and expertise will be an immense benefit to both our organization and the customers we serve.”

Having spent much of his career with Staples, Peterson brings a long track record of success to PCNA, leading new business development and account management in the United States and Canada. He takes over as Vice President of Sales for David Grobisen, who spent 16 years with PCNA.

Supplier Edwards Garment Co. (PPAI 198530, S11) in Kalamazoo, Michigan, announced on Friday that President and CEO Gary Schultz will be transitioning to retirement, and Jose Gomez, Sr., senior vice president of operations, will move into the role of president, effective immediately. As reported in a PPB Newslink Breaking News alert, Schultz will maintain an active leadership role as CEO and continue to advise Gomez through the transition.

During Schultz’s 20-plus years at Edwards Garment, he has been instrumental in expanding the supplier into the uniform market with product categories in culinary, suiting, hospitality and security, along with navigating the company’s acquisitions of Bishop Custom Apparel in 2019 and HMB Andrew Rohan in 2018.

“With Jose as president, I will be able to devote my time to key strategy initiatives to grow all aspects of the business including our commitment to sustainable solutions,” he says.

Gomez will assume responsibility for all aspects of the business while maintaining responsibility for supply chain, operations and sourcing. During his more than 10 years at Edwards Garment and 12 years of consulting experience with Kurt Salmon Associates, Gomez has been instrumental in fundamentally transforming the company’s supply chain by expanding its global network and implementing world-class software while responding to changes in the industry.

Schultz adds, “The Board selected Jose to lead the organization based on his vast knowledge of the apparel industry and their expressed belief in the value of insider knowledge and experience. Jose’s wide-ranging experiences in the apparel industry provide him with the expertise that will serve Edwards today and into the future, while his tenure assures the special culture the company has will continue.”

Edwards Garment has been a privately held, family-owned company since 1867.

Supplier Chocolate Inn / Lanco (PPAI 111662, S7), based in Hicksville, New York, has joined its different subsidiaries together under the new corporate name, NC Custom. The new name comes with a unified website and salesforce, and pays homage to its parent company Nassau Candy, a manufacturer and wholesale supplier of confectionery, gourmet food, and private label/customized travel and resort products.

Under the rebrand, NC Custom will become the company name for the brands Chocolate Inn, Lanco and the newly acquired brand ACE USA, a supplier of premium custom outdoor apparel and hardgoods. The brands for NC Custom’s dedicated product lines will remain:

• Lanco: budget-friendly hard and soft goods including wellness and health and beauty items
• Chocolate Inn: personalized food and everyday gifting items
• ACE: premium National Park and resort-inspired apparel and hardgoods collection (which will be introduced in a limited rollout in the fourth quarter, with a plan for a full rollout in 2022 at The PPAI Expo).

Each brand is now integrated into a single, streamlined website at www.nccustom.com. The current Chocolate Inn and Lanco sites will also redirect to the new site.

“We’ve found our customers wanted a one-stop-shop where they can purchase and combine items from all our brands, which was the inspiration for the new website,” says Lance Stier, CEO of NC Custom, the promotional products arm of Nassau Candy. “We brought together all of these items under a common design element, as we have done with success in the retail markets. This new design along with improved searchability and enhanced sales tools for our distributors, all to help round out the customer experience and drive sales.”

Updates included in the new website launch include auto detection of country location (U.S. or Canada), a responsive design that adjusts to any device, Digital Connect Services, downloadable sales tools in U.S., Canada and client-friendly formats, new blog and case studies section, sustainability section, and a theme and collections section featuring custom collections across all companies

“As we continue to grow and acquire new and exciting brands to offer our customers, it only made sense to refresh the company name and look for a more integrated branding experience,” says David Miller, president of NC Custom. “While the name might have changed, one thing will remain—our dedication to offering all customers concierge-level service.”

The economy is showing signs of a strong recovery, but businesses are managing several new challenges as that recovery pushes up against the ebbing pandemic, changes in consumer behavior and a taut labor market. Promotional products companies haven’t escaped those issues as 2021 progresses, and one of the industry’s most recent concerns is a tight cardboard supply chain.

The pandemic and the growth in ecommerce it spurred has elevated the demand for corrugated cardboard to unprecedented levels. Rising prices followed. Industry trade publication Pulp Paper News reported that in the first three months of 2021, the global price of wood pulp, a primary component in manufacturing cardboard, was up 30 percent.

The weather has also hampered cardboard production. International Paper, which produces one-third of the cardboard boxes used in the U.S., says that severe winter weather in the southern U.S. cost it 145,000 tons of production as supplies of various manufacturing inputs like fiber and petroleum-derived adhesives tightened.

“[Cardboard supply] is truly a concern and we have taken steps to lessen the challenges,” says Mary Dobsch, president of supplier The Chest. “Currently, we are now warehousing a much larger quantity of corrugate than we have had in the past. In addition, we have increased our reorder point. This has worked extremely well to date.”

Dobsch adds, “We do have a wonderful relationship with the paper mill and have had for years. This has certainly been a benefit this year. Having an established vendor that knows us does make doing business much easier.”

Cardboard supply chain issues and price increases are only one piece of the puzzle promotional products companies are working on as production levels ramp back up this year. Brandon Mackay, MAS, president and CEO of supplier SnugZ USA, points out, “I think the big question we’re trying to get our arms around is, will inflation hit every aspect of our business or just odds and ends? We’re experiencing pricing increases, not just in shipping materials, but almost across our entire business. The only way we feel we can combat pricing increases and much longer-than-expected lead times is to hedge where we can. Order more, store more and hope to sell, sell, sell in the third and fourth quarters.”

Two new officers for PPAI’s 2022 Board of Directors have been selected; they are Kevin Walsh, CAS, chair-elect, and Andrew Spellman, vice chair, financial services. They join Dawn Olds, MAS (top left), who was announced last summer as incoming chair of the board for 2022. Current Board Chair Todd Pottebaum, MAS+, will assume the role of immediate past chair. The new board officers will begin their one-year terms immediately following The PPAI Expo 2022, which will run January 10-13, 2022.

“I’m very pleased that Dawn, Kevin and Andrew will be serving on the board in these important roles. They have all brought a great deal of expertise and leadership to the Association and I look forward to their guidance and direction as we continue to lead our industry through this post-COVID environment,” says Pottebaum.

Olds is senior vice president of operations for distributor HALO in Sterling, Illinois, and has been in management for over 20 years, spanning three focus areas including accounting, information technology and general operations. She was elected to the PPAI board in 2019 and selected as chair elect in 2020.

Walsh, president of supplier Showdown Displays in Brooklyn Center, Minnesota, has been with the company for almost 10 years and has held several leadership roles with the organization. His background includes positions with numerous industry suppliers, including New Buffalo Shirt Factory, Lee Printwear, VF Imagewear and Wrangler Jeans and Shirts. He was elected to the PPAI board in 2019 and is currently vice chair, financial services.

Spellman is vice president of Los Angeles, California-based supplier Therabody. He was elected to the PPAI board in October 2020 and began his four-year term in January. During his 28 years in the industry, Spellman spent more than 14 years as vice president of corporate markets for Victorinox Swiss Army and was SVP and general manager at The Magnet Group before joining Therabody earlier this year.

Pottebaum is president of distributor Quality Resource Group, Inc., in Plymouth, Minnesota. He has spent more than 21 years in the promotional products industry and served on a number of PPAI committees before being elected to the board in 2018. He is also former board president of the Upper Midwest Association of Promotional Professionals (UMAPP) and was named UMAPP Volunteer of the Year in 2015.

PPAI board officers are selected by the PPAI Board Officer Nominating Committee and voted on by the PPAI board.

PCNA is excited to announce the launch of four CamelBak Tritan Renew water bottles. The new Tritan Renew styles are made from 50% recycled material, supporting the company’s focus on bringing more sustainable styles to the promotional products market.

Liz Haesler, Chief Merchandising Officer for PCNA says, “We are extremely fortunate that we have a brand partner like CamelBak who is continuously looking to improve their eco footprint. We have had huge success with our CamelBak drinkware line and know this shift toward sustainable styles will only continue to drive demand,” continues Haesler. “These new pieces have the same style and durability that our customers love about CamelBak which is why we’ve made a conscious shift to only offer the Tritan Renew styles as part of our CamelBak plastic bottle collection.”

“We have seen the shift that PCNA has made toward sustainability, so we couldn’t think of a better company to offer our Tritan Renew styles,” says Phil Notheis, Director of Product Management for CamelBak. “The call to climate action asks for continued innovation and unique sustainable solutions. We will continue to evolve our most sustainable products, knowing we can always do better,” continues Notheis. “Introducing a 50% recycled material in our best-selling bottles while maintaining durable integrity is something we are thrilled to bring to the promotional products marketplace.”

PCNA will be replacing their Chute and Eddy®+ styles with new Tritan Renew pieces. The Tritan Renew styles are highly durable, dishwasher safe and free of BPA, BPS and BPF chemicals. All four styles will be sold in the U.S. and Canada and are available now at PCNA.com.

The Promotional Products Education Foundation (PPEF), the promotional products industry’s nonprofit dedicated to recognizing and encouraging scholastic excellence and academic performance among promotional products industry employees and their college-aged children, will award $278,750 in scholarships for the 2021-2022 academic year.

“Very few industries are as close-knit and deliberate about the success of others as the promotional products industry,” says Dustin Wicks, vice chair of PPEF’s scholarship committee. “It’s inspiring to see moments when our industry truly comes together to stand behind a great cause. PPEF is one of these efforts that directly contributes to the future success of both our industry and the students that will help lead us into an even better tomorrow. And it’s all made possible by the generous donation of those in the promotional products industry. Our industry continues to step up to help each other and this generous support of PPEF solidifies a very promising future.”

This year PPEF is awarding 130 new and 31 renewal scholarships to selected recipients who have displayed remarkable academic achievement, extracurricular participation and community service. Each will receive between $1,000 and $9,000 to support their college educations. Since the PPEF was founded in 1989 it has awarded $2,726,750 in financial assistance to 1,488 recipients.

Funded by Promotional Products Association International (PPAI) and generous donations from companies and individuals within the promotional products industry, the scholarship program enables youth and professionals to continue their education at the collegiate level. The Association and industry patrons have a long-standing commitment to service of the promotional products industry and this fund supports those who demonstrate that same commitment.

“We are so grateful for those who continue to support the efforts of the Foundation,” says Sara Besly, PPEF executive director, “and so honored to be able to recognize our recipients with these scholarships.”

Maple Ridge Farms presented a check for $7,000 to Habitat for Humanity of Wausau.  The donation was the result of the company’s “Give Back” program for 2020.  In that program, Maple Ridge Farms donates a percentage of the profits from a specially selected line of gifts. 

Presenting the check were Shana Gardner, one of the main architects of the program, Jodie Schillinger, Executive Vice President, and Tom Riordan, the company’s president.

Chris Frost, Executive Director of Habitat for Humanity of Wausau, explained how thrilled they were to receive the contribution: “Maple Ridge Farm’s generosity in donating $7,000 to Habitat for Humanity of Wausau’s home build program will help low-income families in our area living in substandard conditions to obtain safe and affordable shelter.  It will have a life-changing impact on our partner families and will help Habitat achieve its vision of a world where everyone has a decent place to live.”

Jodie Schillinger stated, “Affordable housing and employment are very intertwined.  Affordable housing can significantly impact employment opportunities, and in turn has the potential to create sustainability for a family and one’s career path.  We are thrilled to partner with Habitat for Humanity.”

Riordan added, “We were able to increase our donation to Habitat for Humanity of Wausau by 40% this year because of the great success of the program.”  Riordan also acknowledged and thanked all of the distributors who worked to make the program a success.